From a Garage48 project to a real company?

Garage48 is for many mostly about teamwork, networking and releasing the first version of your product very quickly. But what about the business side? What is your business model? How will you make money? What is your marketing strategy? How do you reach critical mass? Which partnerships can you form? These are some of the most important issues when turning your Garage48 project into a real business.

Turning projects into real businesses is what HumanIPO is all about. Successfully overcoming the hurdle of financing is often not that easy and it should come as no surprise that in 2010, 96% of venture capital money in the U.S. went to people above the age of 26 (67% above 34) - Investors simply want to invest in teams with previous experience i.e. with people they believe can do business.

This is where HumanIPO comes in. We provide you with a place to prove how good you really are at arguing and convincing future investors, customers and staff of the brilliance of your idea, the great business potential that comes with it and last but not least your capability to execute it. On HumanIPO people won’t like your company because it has a cool product; they will like it if they believe it can make money no matter your age or previous experience. As a side effect you promote your capability as a strategist, marketer, project manager, programmer and show how good you are at networking.

To assist you during this Garage48 event, HumanIPO has assembled an international group of advisers with a variety of backgrounds, including successful exits. You and your team will get the chance to demonstrate to them and the crowd on HumanIPO that your business is worth investing in. We are sure that you will learn something during the process.

Based on the business accomplishments on HumanIPO during the weekend, the advisory group will pick out the 3 top teams and write about their achievements in the Delfi business section.

Ultimately it will be your ability to think, develop, make decisions and then execute those decisions as a business-minded person, that will decide if you have what the investors are looking for. You can show them that with full transparency on HumanIPO.

The HumanIPO Team